HEALTHCARE & WELLNESS

Branding, logo, visual identity, web design, portrait photography, social assets, and copywriting for The Pelvic Room

Collaboration with Art Director Mégane Barile

For Theresa Feola, the most important thing is to listen to te client’s story: “With pelvic PT, there’s a confluence of the mind, body, and soul. It’s not about me treating you; it’s about you and I working together to figure out what your body is telling us and how to achieve your goals. We try to figure out what is interfering with your functioning and we’ll make a realistic plan to advance at the pace that’s right for you.”

The branding strove to create a warm, welcoming environment for potential clients, whether they’re women who are in their teens and twenties; perinatal women; menopausal and post-menopausal women; men; LGBTQ+, or Black, Latinx, Asian Pacific American or Indigenous.

The black and white photographs celebrate the body. The copy on the website and the Instagram posts strives to take both a practical and empathetic tone, discussing beginning strategies for solving physical issues or the psychological and social effects of pelvic floor issues.

Mégane Barile contributed illustrations as well as art direction on Instagram stories and grids.

pelvicroom.com
instagram.com/pelvicroom