Photos by Nadav Havakook.
Interior architecture, visual identity, and animation by Cactus.
HEALTHCARE + WELLNESS
Hand-drawn calligraphic monogram logo for Ever/Body
Ever/Body is a cosmetic dermotology medical spa with a flagship in Soho New York and recent expansion to Flatiron, the Upper East Side, Williamsburg, Scarsdale DC, Maryland, and Virginia.
In an industry that can be overwhelming and often overrun with misinformation, false promises, and asterisks, Ever/Body was founded to help clients access safe and effective skin treatments backed by sound science research.
Led by Chief Medical Officer Jared Jagdeo, M.D., M.S., a board certified dermatologist; co-founder Kate Twist; and CEO Amy Shecter, Ever/Body recently raised $55.5M in Series C funding led by Tiger Global to bring total capital to over $100M. Founded in 2019, Ever/Body grew during the pandemic and has been featured in Vogue, W Magazine, Fortune, Forbes, Elle, and more.
The hand-drawn monogram represents the curve of a body. The elongated E and B have balanced open counters with chiseled terminals. The calligraphy emphasizes the letters’ elegance as they mirror each other’s forms.
The monogram was used on signage, gift cards, printed materials, social, the website, and more in concert with the rest of the Cactus branding.