LUXURY

Art Direction of Instagram Campaign for Cartier

A Cartier client’s relationship with
 his or her sales specialist is the beginning of an unforgettable story that can last a lifetime.

The Maison told 9 true stories of clients that were released over three campaigns between 2021 and 2022. Motion design and voice recording brought the stories alive. Black and white photography emphasized the timeless nature of the relationship between the Maison and its clientele. The red typography completes the visual, mimicking the way the crimson wax seal is the finishing touch on any Cartier gift.

Multiple photographer mood boards and detailed storyboards were contributed to the Maison. An emphasis on diverse models and voices to represent the global nature of the specialists at the Maison was paramount.

The art direction was completed in collaboration with the Cartier in-house team.

instagram.com/cartier